Of late, Ethiopia is quickly becoming the gimmick capital of the world. The endless gimmicks on display by regime parasites and bootlickers, makes one want to cry and laugh. The autocratic regime of criminal Abiy Ahmed Ali, survives by feeding Ethiopians with gimmicks. Without gimmicks, the entire country would take to the street, and demand for the expulsion of all Addis Ababa parasites.

The gimmicks tend to be in bad test, i.e.. taking selfies with patients on their sickbeds…..
- Turning the plight of poor families into a photo opportunity
- Taking selfies with people’s sick babies
- Awarding useless awards to regime parasites and criminals
- Publicly donating bad cheques that always bounce
- Inflating public support by Ferrying unemployed youths and vagabonds to propaganda rallies
- Taking photos with orphans eating their own food
- Abusing diplomatic assets for the purpose of playing down, human rights abuses
- Taking selfies with a selected group of IDP(internally displace persons)
- Taking selfies with Convoys of World food program trucks after blocking them for months
- etc.
President Sahle Work Zewde awarded a crown certificate to the ninth good person’s commander Aklilu Habte Wold. Thirty members of the elite class, were selected for the phony awards ceremony.
No one is saying that great Ethiopians shouldn’t be thanked for their service to Ethiopia. But is the timing right?? When the country is in a mess, we all expect the leadership to behave like leaders and not fame seekers. The endless PR(Public Relation stunts) gimmicks is a sign of a bankrupt leadership, that is out of touch with reality.
What Ethiopians need today, is a leadership that champions peace and not war drums. We expect our leaders to comfort the dejected Ethiopians with hope and dignity, and not endless humiliations and name calling. The leadership should be out there reassuring its citizens with love and prosperity, and not gimmicks. The self importance culture of Ethiopian leaders, has become a curse on Ethiopia.


The presence of war criminals , politically bankrupt officials and cheer leaders of mass murder and humiliation of Tigrayans at the award ceremony. One is left wondering if the intention of the entire ceremony, was meant to laugh at suffering Ethiopians.


As you can’t build a fair society in Ethiopia based on:
- Refusing to acknowledge different thoughts and ideas
- Not entertaining the culture of discussion and superior ideas
- Failing to see signs of problems and defusing them through discussion, before they get out of hand
- Nepotism and discrimination based on ethnicity and regionalism
- Marginalising Ethiopians of Negroid and dark complexion

Ethiopia Autonomous Media
- The Spiritual Core of Gifata: Thanksgiving & Renewal in Wolayita Culture - 26th September 2025
- Fano Communique: North Eastern Command in Disarray After Fano’s Multi-Front Offensive - 26th September 2025
- FANO Freedom Fighters Neutralise Traitor Burqa Gurmes in Merhabete Operation - 21st September 2025























